EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at generating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosyst

Banner ads are a commonplace form of online advertising that typically appear at the bottom of web pages. These visual advertisements display graphical content to attract target customers. Banner ads are known for their extensive visibility and ability to successfully advertise products or offers. They often incorporate eye-catching designs and per